Neon Hitch - Love U Betta

Lately a lot of major songs have been drifting away from the typical dance sound.  Emotional ballads are becoming more popular as well as unique and alternate sounds.  But electric dance is still strong and Neon Hitch proves that with "Love U Betta." 

The song bears a lot of similarities with Britney Spears.  There's a constantly present electric beat throughout the song while the vocals play around with a lot of autotune.  Neon shows off a few different sounds as the song plays.  She starts off with strong smooth lyrics, but once the chorus picks up it's a striking sound paired with "eh"s and echo effects.  There's the typical dubstep style breakdown that you'll find at the bridge, as well as a spoken closing, which is also becoming common.

Now let's get to the fun part, the lyrics.  "Love U Betta" is the clean version with a much stronger word used in place of "Love" for the explicit version.  While a lot of songs will dance around the actual, sexual intention of the song; this one does not.  There's no dirty metaphors or double entendres, the song is flat out saying, "I can f*** you better."  The direct approach is quite surprising and adds something different to the song.  A lot of times I feel that the use of explicit content is unnecessary and only trying to get attention, but this is definitely necessary, it's the core point of the song.  It's something different and exciting which is what a still emerging artist like Neon Hitch needs right now.

People already know Neon from 30H!3 and Gym Class Heroes songs, so she's already created a name for herself, now we need to see if she can move off of that.  People are sure to notice "Love U Betta," but is going to be enough to boost Neon into the mainstream world?  I think that it can.